From the moment of the first note to the closing bell our music makes an emotional connection to audiences that leave them tuned in and turned on.
Music – the universal language speaks to gender, race, societal status and age. So, when you support your marketing message with a custom jingle you are harnessing the incredible connective power of music to engage the heart and soul of your customer.
A listener who singing along with your campaign song in the car is already predisposed to picking up your package in the grocery aisle or turning into the auto dealer whose jingle is stuck in her head as she heads down the highway.
Music spurs emotions, gets your audience engaged and gets their neurons firing. If they enjoy your song, logic suggests, they will enjoy your brand.
And while simple spoken messages can be effective in conveying salable points about your product or service, nothing generates and builds persona or brand personality like the right piece of music. Just think of all the great music in your own life and the emotional bond you have to a particular song. Songs stir up feelings, make us laugh, cry and whistle along to the rhythm of the beat whose familiar sound has become the backdrop of our lives.
Great jingles work on the same principle. That’s why the audience we help deliver is more likely to be ready and willing to steer in your direction to pick up your box of cereal, shop at your tire store, call your plumbing company or visit your theme park when it’s time to buy.
It’s not just a matter of making messaging more memorable that creates the value in a jingle, it’s also a matter of making your message more meaningful!
Top quality studio musicians who help create America’s commercial records in Nashville are the same players who perform your jingle. We master mix your session in one of several “mastering” studios used by the major record labels to ensure your final production sounds as good as anything on the air today.
Typically the musical genre for your particular commercial advertising jingle will be reflective of your primary target audience. Equally important is your brand persona and the kind of messaging personality of the agreed jingle strategy. This is where experience and innovation work hand in hand to create music for marketing that is uniquely on target for both the product and the audience. Massages are sensuous, invigorating and comforting. Ford Trucks are hard working, tough and steeped in tradition. It stands to reason that a commercial jingle for a national chain of massage centers might lean toward a contemporary jazz feel and a Ford Truck jingle just might be hard hitting country. In other words, Product + Audience = Treatment/Style!
If you think your advertising could use a boost, the incredibly affordable REDHOT DEMO is a minimal investment that almost any serious advertiser can afford. It’s easy to hear a musical solution put to tape at this price. We think our demos make our jingle purchases almost guaranteed and that’s why we charge so little for so much. We welcome your input and suggestions as we begin the process so we are confident we will hit the mark with our first submission. PLEASE NOTE: Your demo fee is a separate charge from your full production fees.