SEASONAL RETAIL TV COMMERCIAL
Retail television creative built around the memorable “Make It McCall’s” jingle
Red Hot Jingles created this seasonal television commercial for D.T. McCall & Sons, a Tennessee furniture and appliance retailer. The spot combines a memorable custom jingle with retail-focused script writing designed to keep the McCall name top of mind.
The assignment
Promote fall furniture shopping, financing and free delivery while giving the seasonal offer a branded musical identity that could work across television and related campaign placements.
The creative approach
The spot uses color, fall and football as a simple seasonal frame. Product and financing details remain easy to follow, while the repeated “Make It McCall’s” hook carries the brand into the close.
Red Hot Jingles services
Project credits
- Client: D.T. McCall & Sons
- Agency/collaboration: Empower Local
- Creative direction, lyrics and script: Marty Morgan / Red Hot Jingles
- Video and editing: Steve Kinney
- On-camera talent and vocalist: Danika Portz
- Production manager: Bob Faricy
- Agency supervision: MaryLee Bennett
Transcript and lyrics
Jingle: “Make it, make it, make it, make it McCall’s.”
Spokesperson: “Fall is our favorite time of year to make home life more colorful. And McCall’s quality home furnishings are always at everyday low prices. Delivered to your home for free, with great financing to help you buy now and pay later. And be sure to check out one of the biggest selections of La-Z-Boys in the state, just in time for fall and football. Make it McCall’s for color. Just call, click or visit.”
Jingle: “Make it McCall’s.”