HOME IMPROVEMENT TV COMMERCIAL
Custom jingle, script and broadcast creative featuring Lorrie Morgan
Red Hot Jingles helped Superior Pro Home Improvement of Atlanta build a memorable broadcast campaign around “The Pros to Know,” a custom jingle performed by country music artist Lorrie Morgan.
The assignment
Create a home-improvement television spot that would make replacement windows memorable, reinforce Superior Pro’s brand promise and give viewers an easy reason to remember the company after the commercial ended.
The creative approach
The spot turns seven familiar window problems into a playful “Seven Dwarfs” setup. The humor leads naturally into Superior Pro’s offer, while the established “Pros to Know” musical tag gives the commercial a recognizable finish.
Red Hot Jingles services
Project credits
- Client: Superior Pro Home Improvement
- Writer, creative direction, co-director and voiceover: Marty Morgan / Red Hot Jingles
- Spokesperson, on-camera talent and jingle vocalist: Lorrie Morgan
- Video production: Plan A Films
- Co-director: Chusy Jardine
- On-camera client representative: Brandon Hutton
- Jingle production: Red Hot Jingles
- Credit to confirm before publication: Buddy Hyatt — jingle co-production/arrangement
Transcript and lyrics
Speaker: “Leaky, drafty, moldy, ugly, foggy, creaky, snarky.”
Second speaker: “The Seven Dwarfs?”
Speaker: “No. Seven reasons to replace your windows.”
Second speaker: “Well, I didn’t even know you knew the word ‘snarky.’”
[Review note: one brief wordplay exchange is unclear in both transcript passes. Confirm against the final script or audio master before publication.]
Speakers: “You know.” / “I know.” / “You know.”
Announcer: “And put the happy on your home with new windows from SuperiorPro.com.”
Jingle: “The pros to know.” / “To know.”