LABOR DAY RETAIL TV COMMERCIAL
Furniture advertising built around the “Make It McCall’s” musical identity
Red Hot Jingles produced this Labor Day television spot for D.T. McCall & Sons as part of the retailer’s “Make It McCall’s” campaign. The commercial uses a custom musical identity and promotional script to create a recognizable, repeatable message.
The assignment
Turn a Labor Day furniture promotion into a concise broadcast message that highlights comfort, recognizable brands, free delivery and financing without losing the retailer’s own identity.
The creative approach
“Kick back and relax” connects the holiday promotion to the product benefit. The copy moves quickly through the offer, and the familiar “Make It McCall’s” hook gives the spot a clean, branded close.
Red Hot Jingles services
Project credits
- Client: D.T. McCall & Sons
- Agency/collaboration: Empower Local
- Writer and creative director: Marty Morgan / Red Hot Jingles
- Videographer and producer: Steve Kinney / Kinney Entertainment
- Production manager: Bob Faricy
- On-camera talent and spokesperson: Danika Portz
- Production: Kinney Entertainment and Red Hot Jingles
Transcript and lyrics
Jingle: “Make it, make it, make it, make it McCall’s.”
Spokesperson: “Make life comfortable when you make it McCall’s for Labor Day. Kick back and relax with great savings on America’s favorite recliners from La-Z-Boy, beautiful England sofa sectionals, and more in our fabulous family-owned showrooms. Free delivery, everyday low prices, and easy financing. Make it McCall’s for comfort. Just call, click or visit.”
Draft transcript cross-checked against two caption passes; final human listen required before publication.